These projects document how I approach complex creative and technical builds. Each case study outlines context, constraints, decisions, and outcomes rather than just finished visuals.
Website Systems · 2026 · Creative Director & Systems Architect
Rebuilding a long-running photography brand’s digital infrastructure while preserving more than a decade of legacy SEO. The project required restructuring navigation, refining content hierarchy, and modernizing e-commerce without disrupting search performance or brand equity. The focus has been clarity, durability, and long-term maintainability rather than visual reinvention. It’s an exercise in respecting history while improving structure.
Personal Brand · 2026 · Designer & Technical Lead
Rebuilding a long-running photography brand’s digital infrastructure while preserving more than a decade of legacy SEO. The project required restructuring navigation, refining content hierarchy, and modernizing e-commerce without disrupting search performance or brand equity. The focus has been clarity, durability, and long-term maintainability rather than visual reinvention. It’s an exercise in respecting history while improving structure.
AI & Workflow · 2025 · Research & Process Design
An ongoing exploration into integrating AI-assisted tools into creative and marketing workflows without sacrificing discernment. The work focuses on reducing friction in research, drafting, and technical problem-solving while preserving editorial standards. Rather than chasing novelty, the emphasis is on repeatable frameworks that increase clarity and output quality. It’s a study in how new tools can support thoughtful work instead of replace it.
I’m always open to conversations about creative work, collaboration, or new ideas.
